Alma Media Lab: A New Era for Latin American Storytelling with ‘The House of the Spirits’ Showrunners

Unleashing the Power of Latin American Narratives on a Global Stage

Pioneering a Unique Content Creation Model for U.S. Hispanic and Latin American Markets

Alma Media Lab, a dynamic new player in Miami's entertainment landscape, is poised to redefine content creation by simultaneously developing literary works and their screen adaptations. This pioneering approach is specifically tailored for the U.S. Hispanic and Latin American markets, drawing inspiration from successful models like Hello Sunshine and Alloy Entertainment. The company's core philosophy revolves around a collaborative process with authors, ensuring that their creative vision is maintained from the initial concept through to the final production.

A Strategic Approach to Storytelling: Nurturing Narratives from Page to Screen

Coca Gómez, Alma Media Lab's co-founder and chief content officer, highlights the company's distinctive methodology. This strategic storytelling discipline, rooted in decades of television experience and philosophical depth, aims to enhance creators' work at every stage. Stories are meticulously refined in print, published as books, and then adapted for the screen with the direct involvement of their original authors. This model safeguards creators' unique voices and rights, while providing buyers with fully developed, proven content that is ready for production.

Celebrating Latin American Identity Through Captivating Storytelling

Francisca Alegría expresses immense enthusiasm for developing projects that honor the vibrant cultural pillars of modern Latin American identity. She emphasizes the collaborative spirit with Coca Gómez, whose extensive television career has shaped many memorable stories. Alegría, alongside Fernanda Urrejola, is eager to pursue stories deeply rooted in Latin America that not only resonate globally but also challenge and redefine audience expectations for storytelling from the region, following their successful collaboration on 'The House of the Spirits.'

Filling a Void: Building the Publishing-to-Screen Model for Hispanic Audiences

Coca Gómez observes that while the publishing-to-screen model has yielded major franchises in English-language television, its equivalent is yet to be fully established within the U.S. Hispanic and Latin American markets. A London-born Chilean with a rich portfolio including co-creating Chilean series like "Cerro Alegre" and "Machos," Gómez is committed to pioneering this model for these underserved audiences.

Showcasing Influential Hispanic Creators: A Stellar Roster of Talent

Since its inception in January 2026, Alma Media Lab has been actively forging development partnerships with some of today's most impactful Hispanic creators. Among these is the celebrated Latin American author Carla Guelfenbein. Alma Media Lab holds the exclusive rights to adapt two of her acclaimed novels, "In the Distance With You" (an Alfaguara Prize winner) and "The Nature of Desire," with her direct involvement in the adaptation process.

The Exhilaration of Collaborative Creation: A Novelist's Perspective

Carla Guelfenbein shares her profound satisfaction with the collaborative process at Alma Media Lab. She describes stepping away from the solitary nature of novel writing to engage with Coca Gómez's "agile, brilliant, and extraordinarily generous mind" as an "exhilarating creative experience." Guelfenbein notes that 'The Nature of Desire,' a novel exploring the intoxicating heights and devastating depths of passionate love, captivated readers with its themes of longing, risk, and transformation. She anticipates that the series adaptation will evoke a similar fervor, drawing viewers into a world they will be eager to explore and discuss.

Unveiling Unfinished Truths: A Memoir's Journey from Page to Screen

Alma Media Lab has also secured exclusive rights to the memoir of Federico Arellano, a distinguished Colombian jurist, law professor, human rights advocate, and defense lawyer. His memoir chronicles his 37-year quest to uncover the truth behind the bombing of Avianca Flight 203, an event widely attributed to drug lord Pablo Escobar. This book, the inaugural title from Alma Publishing (Alma Media Lab's imprint), is slated for release at the end of the year, with a premium series being developed concurrently.

Expanding Horizons: The Global Reach of Spanish-Language Content

Coca Gómez highlights the immense global potential of Alma Media Lab's projects, noting that over 600 million people worldwide speak Spanish. This vast linguistic demographic ensures that the impact of these narratives extends far beyond the U.S. Hispanic and Latin American markets, offering a significant opportunity for widespread cultural exchange and appreciatio