
Jasmine Tookes on the Sentimental Value of Jewelry and Her Jared Holiday Edit

By Ruth E. Carter


By Ruth E. Carter
Jasmine Tookes views jewelry not merely as adornments but as tangible memories, encapsulating pivotal life experiences. This ethos takes center stage in her latest endeavor with Jared, perfectly timed for the festive season. The supermodel, alongside her husband, Juan David Borrero, and fellow fashion icon Martha Hunt, features prominently in Jared's new 'Season to Dream' holiday campaign. This initiative celebrates the profound art of gifting, illustrating how jewelry transcends its material form to become a symbol of milestones, a vessel for cherished memories, and an eloquent expression of feelings that words often fail to convey. Tookes's involvement underscores her belief in the enduring value and personal significance of each piece.
Tookes's journey into motherhood has further solidified her appreciation for jewelry's lasting legacy. She reflects on owning pieces inherited from her great-grandmother, which now informs her approach to building her own collection—one meant to transcend ephemeral trends. For her, jewelry is an investment in enduring sentiment, destined to be passed down through generations, each piece marking special occasions and continuing its story. This perspective emphasizes the deeply personal and familial connection to jewelry, transforming it into a cherished heirloom. Her curated 15-piece holiday selection for Jared, featuring her personal favorite, the versatile tennis bracelet, embodies this philosophy, offering timeless elegance for those seeking to start their own enduring collections or find the perfect meaningful gift.
Jasmine Tookes views jewelry as more than mere adornment; it's a profound narrative of life's most precious moments, transforming each piece into a cherished keepsake. This sentiment drives her collaboration with Jared for their 'Season to Dream' holiday campaign, where she, alongside her husband Juan David Borrero and supermodel Martha Hunt, beautifully illustrates how jewelry captures significant milestones and serves as a tangible repository of memories. Tookes emphasizes that these carefully selected items articulate emotions beyond words, making them ideal gifts that resonate deeply and endure through time.
For Jasmine Tookes, jewelry represents more than just an accessory; it is a profound symbol that captures and preserves life's most meaningful events. She describes each piece as a keepsake, a tangible link to specific moments, people, and places that hold deep personal significance. As the holiday season approaches, Tookes collaborates with Jared, focusing on this very concept of jewelry as a lasting memory. In Jared's new "Season to Dream" holiday campaign, she stars alongside her husband, Juan David Borrero, and fellow supermodel Martha Hunt. The campaign's visuals, inspired by the thoughtful act of gifting, beautifully convey how jewelry can mark significant life achievements, encapsulate cherished memories, and express sentiments that are often difficult to vocalize. Tookes admires Jared's meticulous craftsmanship and their ability to create deeply personal pieces, perfect for any special occasion, highlighting her belief in the enduring emotional value of fine jewelry.
Becoming a mother has profoundly deepened Jasmine Tookes's appreciation for jewelry as a timeless legacy, influencing her approach to curating a collection that transcends fleeting trends. She envisions her pieces as investments in enduring sentiment, destined to be passed down to her daughter, each a marker of special milestones and a continuation of family history. Her curated 15-piece holiday edit for Jared reflects this commitment to timeless elegance, highlighted by her personal favorite, the classic tennis bracelet, symbolizing her belief in creating a "forever collection" for others to cherish.
Jasmine Tookes’s journey into motherhood has significantly amplified her understanding of jewelry's role as a lasting legacy. She possesses treasured pieces inherited from her great-grandmother, and this familial connection now shapes how she views her own collection. Instead of investing in fashionable items that might lose their appeal, Tookes perceives jewelry as a profound investment—pieces imbued with sentiment that she carefully selects to one day pass down to her daughter. These heirlooms will serve as markers of significant life events and carry personal touches that will endure for generations beyond her own. To help others begin their own "forever collections," Tookes has meticulously curated a 15-piece holiday edit for Jared. Her top recommendation from this selection is the timeless tennis bracelet, which she praises for its versatility and understated elegance, making it suitable for any attire and occasion. This curated collection reflects her belief in the enduring beauty and sentimental value of well-chosen jewelry.
About the author

Oscar-winning costume designer for films like "Black Panther," authoring works on the intersection of fashion, culture, and history.

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